Merchandiser represents a trading company in retail chains. The main task of the merchandiser is to control the availability of the company’s entire assortment on store shelves and its location in the most favorable places for purchase. This specialist needs special training in marketing and advertising. We reflected all this in the presented sample. merchandiser job description.
Merchandiser job description
I APPROVED
CEO
Last name I.O.________________
"________"_____________ ____ G.
1. General Provisions
1.1. Merchandiser belongs to the category of specialists.
1.2. A merchandiser is appointed to a position and dismissed from it by order of the head of the enterprise upon the recommendation of the merchandising manager, marketing director, and sales manager.
1.3. The merchandiser reports directly to the merchandising manager, marketing director, and sales manager.
1.4. During the absence of the merchandiser, his rights and obligations are performed by a person appointed in the prescribed manner.
1.5. A person with a professional (higher, secondary) education, additional training in merchandising (without requirements for work experience; work experience of at least 1 year; 2 years; other) or initial professional education, additional training in merchandising and work experience of at least 2 years.
1.6. The merchandiser must know:
- basics of labor legislation;
- legislation regulating commercial activities;
- basics of civil legislation, legislation on consumer protection, advertising;
- orders, instructions, instructions, instructions and other regulatory documents regulating the work of the merchandiser;
- basics of organizing work to create demand and stimulate sales of goods;
- basics of trade marketing and management;
- characteristics and principles of using merchandising tools;
- types of advertising and the basics of organizing advertising activities;
- principles of organizing retail space and effective use of retail space;
- models of customer behavior on the sales floor;
- psychological types of consumers;
- principles of sales organization;
- factors influencing predicted and unplanned purchases;
- methods for assessing the effectiveness of display of goods on the sales floor;
- the range of products offered, their main quality and consumer characteristics;
- requirements for the preparation and execution of documentation (accounting, reporting, etc.);
- current prices for goods;
- ethics of business communication;
- basic principles of work planning;
- fundamentals of a market economy;
- fundamentals of psychology and sociology;
- basics of organization of production, labor and management;
- rules and regulations of labor protection, safety precautions, industrial sanitation and fire protection;
- internal labor regulations.
1.7. The merchandiser is guided in his activities by:
- legislative acts of the Russian Federation;
- The company’s charter, internal labor regulations, and other regulations of the company;
- orders and instructions from management;
- this job description.
2. Job responsibilities of a merchandiser
The merchandiser performs the following job responsibilities:
2.1. Contributes in every possible way to maintaining a positive image of the manufacturer or wholesaler of goods, provides favorable conditions for promoting goods to the consumer market and high sales volumes at retail locations.
2.2. Studies a certain territory (district) in which it is planned to organize sales of goods in order to determine places for selling goods (retail establishments) and develop schemes for establishing business connections.
2.3. Conducts regular inspections of assigned retail facilities (points of sale).
2.4. Negotiates with the administration of the point of sale about carrying out merchandising activities (represents the product and related services, convinces of the necessity and effectiveness of merchandising, concluding supply agreements, purchase and sale, commission).
2.5. Provides education and training to service personnel of a trading enterprise in the following areas: basic consumer characteristics of goods; principles of maintaining the concept of displaying goods; basic motivation for selling goods to consumers.
2.6. Merchandiser provides:
2.6.1. favorable conditions for promoting goods to the consumer market;
2.6.2. inventory at points of sale at the required level;
2.6.3. high volumes of product sales at retail locations;
2.6.4. carrying out activities to present goods at points of sale using the following merchandising tools:
a) Space-management - display (placement, positioning) of goods in ways that encourage impulsive purchases of goods;
b) POS design - placement of advertising elements in the space of sales points - posters, booklets, product models (hanging, standing, etc.), garlands, flags, advertising retail equipment (racks, shelving, lamps);
c) Stock-control - calculation of the necessary and sufficient quantity (balance) of goods at points of sale, ensuring their availability;
2.6.5. competent and effective positioning of all goods sold by the retail enterprise;
2.6.6. motivating the administration of sales points to conclude supply, purchase and sale, commission agreements (providing small quantities of goods on commission);
2.6.7. taking measures to maintain long-term relationships with the administration of trading enterprises;
2.6.8. taking measures to reconstruct, repair, replace faulty or unusable advertising elements.
2.7. Merchandiser controls:
2.7.1. order execution status;
2.7.2. compliance with the concept of display of goods;
2.7.3. targeted use of advertising retail equipment (displays, racks, shelves, etc.);
2.7.4. condition of advertising elements (wear, damage, destruction).
2.8. Merchandiser coordinates:
2.8.1. work with retail trade enterprises;
2.8.2. activities for the promotion and sale of goods, which include market research activities and effective advertising.
2.9. The merchandiser monitors:
2.9.1. displaying the fullest range of products in accordance with merchandising standards, placing and updating advertising materials and equipment;
2.9.2. the state of order fulfillment, provision of inventory at points of sale at the required level;
2.9.3. sending the order to the retail outlet within the established time frame, according to the volume of product sales, nomenclature, completeness and quality;
2.9.4. the state of accounts receivable for its clients and timely notification to management about possible delays in payments, as well as other factors affecting the client’s solvency;
2.9.5. sales dynamics at controlled facilities; prepares reports (weekly, monthly) on products; informs his immediate supervisor about the need for new arrivals of goods;
2.9.6. changes in market conditions identified during the work, and collecting marketing information if necessary.
2.10. Carries out adjustments to retail prices for goods, consultations with personnel of a trading enterprise on the establishment of trade markups (optimal sizes).
2.11. Participates in organizing promotional events (tastings, sampling, etc.).
2.12. Analyzes the principles of work at points of sale of merchandisers of other enterprises; monitoring their work.
2.13. Forms a database of sales points (organizational and legal forms, addresses, details, telephone numbers, names of managers and leading specialists, financial condition, purchase volumes, etc.).
2.14. Develops merchandising programs (selection of methods for selling goods, developing techniques for displaying goods in various types of trading enterprises, selection and budgeting of advertising elements, etc.); organizes the work of a team of merchandisers (training, setting tasks and distributing tasks, monitoring the execution of tasks, etc.).
2.15. Works with retail clients, visiting key, network and problem clients according to the established work plan.
2.16. Transfers applications to agents (if desired by the outlet), informs the supervisor and responsible sales representative about the lack of a sufficient quantity of products and applications.
2.17. Creates duplicate sales points, monitors the correct placement of existing ones, improves product placement in relation to competitors' products.
2.18. Informs the supervisor and sales representatives about the client's claims regarding the quantity and quality of the goods supplied in accordance with the supply agreement.
2.19. Collects marketing information on behalf of the company.
2.20. Conducts a constant search for new clients and enters into supply agreements with them.
2.21. The merchandiser is obliged:
2.21.1. respond to requests from other employees in a timely manner professional activity, provide the required information in full;
2.21.2. continuously improve your professional level;
2.21.3. honestly and conscientiously fulfill the duties assigned to him;
2.21.4. keep trade secrets;
2.21.5. comply with the rules of internal labor regulations, labor protection, safety precautions, industrial sanitation and fire protection.
3. Merchandiser rights
The merchandiser has the right:
3.1. Get acquainted with the draft decisions of the company's management relating to its activities.
3.2. Submit proposals for improvement of work related to the responsibilities provided for by this job description for management's consideration.
3.3. Interact with employees of all structural divisions.
3.4. Request and receive from department heads and other specialists information and documents necessary to perform their duties.
3.5. Involve specialists from all (individual) structural divisions in solving the tasks assigned to him (if this is provided for by the regulations on structural divisions, if not, with the permission of the head of the company).
3.6. Require the management of the enterprise to provide assistance in the performance of their official duties and rights.
3.7. Represent the interests of the organization in third-party organizations on issues related to the company's production activities.
4. Responsibility of the merchandiser
The merchandiser is responsible for:
4.1. Improper performance or failure to fulfill one’s job duties as provided for in this job description, within the limits determined by labor legislation Russian Federation.
4.2. Offenses committed in the course of carrying out their activities are within the limits determined by the administrative, criminal and civil legislation of the Russian Federation.
4.3. Causing material damage - within the limits determined by the labor and civil legislation of the Russian Federation.
1. General Provisions
1.1. The merchandiser is appointed to the position and dismissed from the position in accordance with the procedure established by the current labor legislation by order of the general director.
1.2. The merchandiser reports directly
__________________________________________________________________________.
(general director, head of structural unit)
1.3. A person with a higher professional education and at least 1 year of work experience in the profile is appointed to the position of senior and mid-level merchandiser. A person with secondary vocational or general education is appointed to the position of lower-level merchandiser.
1.4. The merchandiser must know:
1.4.1. Current legislation governing commercial activities.
1.4.2. Fundamentals of organizing work to create demand and stimulate sales of goods.
1.4.3. Fundamentals of trade marketing and management.
1.4.4. Characteristics and principles of using merchandising tools.
1.4.5. Types of advertising and the basics of organizing advertising activities.
1.4.6. Principles of organizing retail space and effective use of retail space.
1.4.7. Principles of sales organization.
1.4.8. Methods for assessing the effectiveness of display of goods on the sales floor.
1.4.9. Factors influencing predicted and unplanned purchases.
1.4.10. Basic quality and consumer characteristics of the products offered.
1.4.11. Current prices for goods.
1.4.12. Types of consumers.
1.4.13. Patterns of buyer behavior on the sales floor.
1.4.14. Fundamentals of psychology and sociology.
1.4.15. Ethics of business communication.
1.4.16. Basic principles of work planning.
1.4.17. Requirements for the preparation and execution of documentation (accounting, reporting, etc.).
2. Job responsibilities
2.1. The merchandiser carries out:
2.1.1. Study of a certain territory (district) in which it is planned to organize sales of goods.
2.1.2. Determining the place of sale (retail establishments) and developing a scheme for establishing business connections.
2.1.3. Negotiating with the administration of points of sale on carrying out merchandising activities (presentation of goods and related services, convincing of the necessity and effectiveness of merchandising).
2.1.4. Education and training of service personnel of a trading enterprise in the following areas: basic consumer characteristics of goods; principles of maintaining the concept of displaying goods; basic motivation for selling goods to consumers.
2.1.5. Adjustment of retail prices for goods, monitoring the competitiveness of prices, consultations with the personnel of a trading enterprise on the establishment of trade markups (optimal sizes).
2.1.6. Organization of promotional events (tastings, sampling*, etc.).
2.1.7. Analysis of the principles of work at points of sale of merchandisers of other enterprises; monitoring their work.
2.1.8. Monitoring sales dynamics at controlled facilities; preparation of reports (weekly, monthly, by product); informing your immediate supervisor about the need for new arrivals of goods.
2.1.9. Formation of a data bank on points of sale (organizational and legal forms, addresses, details, telephone numbers, names of managers and leading specialists, financial condition, volumes of purchases, etc.).
2.1.10. Preparation of reports on the results of the work done and on the consumption of advertising samples of goods and advertising elements.
2.1.11. Regular visits to assigned retail facilities (points of sale).
2.1.12. Formation of merchandising programs (selection of methods for selling goods, formation of techniques for displaying goods in various types of trading enterprises, selection and budgeting of advertising elements, etc.); organizing the work of a team of merchandisers (training, setting tasks and distributing tasks, monitoring the execution of tasks, etc.).
2.2. Merchandiser controls:
2.2.1. Order execution status.
2.2.2. Compliance with the concept of product display.
2.2.3. Targeted use of advertising retail equipment (displays, racks, shelves, etc.).
2.2.4. Condition of advertising elements (wear, damage, destruction).
2.3. Merchandiser coordinates:
2.3.1. Work with retail trade enterprises.
2.3.2. Activities for the promotion and sale of goods, which includes market research activities and effective advertising.
2.4. Merchandiser provides:
2.4.1. Favorable conditions for promoting goods to the consumer market.
2.4.2. Inventories at points of sale are at the required level.
2.4.3. High volumes of product sales at retail locations.
2.4.4. Carrying out activities to present goods at points of sale using the following merchandising tools:
a) display (placement, positioning) of goods in ways that encourage impulsive purchases of goods;
b) placement of advertising elements in the space of sales points - posters, booklets, wobblers, product models (hanging, standing, etc.), garlands, flags, advertising retail equipment (racks, shelving, lamps);
c) calculating the necessary and sufficient quantity (balance) of goods at points of sale, ensuring their availability.
2.4.5. Competent and effective positioning of all goods sold by a retail enterprise.
2.4.6. Motivating the administration of sales points to conclude supply, purchase and sale, commission agreements (providing small quantities of goods on commission).
2.4.7. Taking measures to maintain long-term relationships with the administration of trading enterprises.
2.4.8. Taking measures to reconstruct, repair, replace faulty or unusable advertising elements.
JOB DESCRIPTION FOR MERCHANDISER
JOB DESCRIPTION FOR MERCHANDISER
I. General provisions
1.1. Name of the structural unit: Branch / City Sales Department (Direct Sales Department); Branch / Representative Office
1.2. Reports to (managerial position): Supervisor
1.3. Is a manager (positions of direct subordinates): no
1.4. Replaces (positions performed by an employee, in their absence): sales representative (by decision of management)
1.5. Deputy (positions that perform the functions of an employee in his absence): sales representative
2. Responsibilities
2.1. Works with retail clients.
2.1.1. According to the established work plan, visits key, network and problem clients.
2.1.2. Monitors the display of the most complete range of products in accordance with merchandising standards, placement and updating of advertising materials and equipment.
2.1.3. Transfers applications to agents (if desired by the outlet). Informs the supervisor and responsible sales representative about the lack of sufficient quantities of products and requisitions.
2.1.4. Creates duplicate sales points, monitors the correct placement of existing ones, improves product placement in relation to competitors' products.
2.1.5. Informs the supervisor and sales representatives about the client's claims regarding the quantity and quality of the goods supplied in accordance with the supply agreement.
2.1.6. Reports to immediate management about all changes in the market conditions in the territory entrusted to him, identified in the process of work.
2.2. Collects marketing information on behalf of the company.
2.3. Provides advertising campaigns, promotions, tastings.
3. Administrative work
3.1. Budgeting: no
3.2. Planning: daily, weekly, monthly
3.3. Reporting: daily, weekly, monthly.
3.4. Personnel work: no
3.5. Document development: no
3.6. Keeps information and databases up to date: contact persons and their management, features of retail outlets, exact addresses, telephone numbers, operating hours.
4. Has the right to make decisions on issues
4.1. Financial: no
4.2. Choice of partners: no
4.3. Document endorsement: no
5. Documents regulating the work
5.1. External documents: Legislative and regulatory acts.
5.2. Internal documents: Civil Code Standards, Branch Regulations, Job Description, Internal Labor Regulations, Work Standards for Wholesale and Retail Employees.
6. Criteria for assessing labor efficiency
6.1. Execute weekly and monthly planning activities on time for which he is responsible.
6.2. Carrying out quality weekly and monthly planning activities for which he is responsible.
6.3. Executes the scope of weekly and monthly planning activities for which he is responsible.
6.4. Satisfaction of internal customers.
6.5. Satisfaction of external customers.
7. Qualification requirements
7.1. Education: higher, incomplete higher, secondary specialized
7.2. Special training, permits: no
7.3. Skills: display and advertising design techniques
7.4. Experience: Direct sales experience preferred
7.5. Professional knowledge:
— Progressive forms and methods of trade and sales.
— The procedure for concluding supply contracts and preparing the necessary documents.
— Conditions for concluding commercial transactions and methods of bringing goods to consumers.
Description
General requirements
1. Knowledge
main documents
The merchandiser knows and complies with: Job Description, Company Mission, Job Description, Merchandiser Work Standards, Merchandiser Work Regulations, Product Merchandising Standards and Retail Equipment Placement.
The merchandiser follows all legal requirements in force in the country and city in which he operates, as well as domestic policy and Company procedures.
The merchandiser complies with the Company Policy regarding information confidentiality.
2. Product knowledge
The merchandiser knows the Company’s product range (as well as the history of the brands), its characteristics (in short, production technology), price segmentation, rules and conditions for its storage.
3. Territory management
The merchandiser knows: 1) 100% of TT in the assigned territory, all of them are entered into the information system; 2) TT development plans; 3) the most intensive operating hours of TT, methods of purchasing beer and the average quantity of products purchased, frequency of purchases, payment methods, markup on beer in TT, average sales of each XXX brand.
The Merchandiser route (visit plan) is compiled taking into account the minimum time for moving between TTs and the optimal order of visits (the operating hours of the TT, the presence of management, peak hours). The merchandiser has a map of the territory.
The merchandiser knows all the technical equipment with the Company's trading equipment located on his territory, constantly monitors its movement, safety and intended use (only for XXX products). The merchandiser enters into contracts for the placement of equipment in TT on its territory, and first receives confirmation from M2.
The merchandiser has information about the activities of competitors in the territory: advertising promotions, methods of supplying TT, price levels for the main SKUs of competitors, types of equipment placed and their availability in covered retail.
4. Organization of work
All necessary materials and documents (daily reports, price lists, supply agreements, equipment installation agreements, POSM) are available in the quantity required for the day's work.
The merchandiser always has a pen and marker with him to fill out reporting forms and place price tags.
The merchandiser has all the necessary tools and devices for placing those advertising materials (POSM) that he installs himself (adhesive tape, scraper, scissors, screwdriver, etc.).
If you have a car, it is in good technical condition, clean and has enough fuel in the tank for the entire route. Merchandiser has it all Required documents to the car. He drives the car carefully, following the rules traffic. Always arrives in TT at the scheduled time.
The merchandiser is obliged to provide all the necessary data for entering into the information system and is responsible for the timeliness, quality and reliability of the information provided.
The merchandiser is obliged to fill out all the necessary reporting forms for his activities (both office and field), and is responsible for the timeliness, quality and reliability of the reporting provided.
Appearance in accordance with Company standards - clean, neat clothing.
JOB DESCRIPTION AND WORK STANDARD OF A MERCHANDISER
Description
Visit to TT (based on 6 steps of a merchandiser)
Before visiting
1. Planning and preparation
The merchandiser evaluates his appearance(neatness) before each visit.
The merchandiser checks the availability of all points in the route.
Merchandiser for each visit (Specific - specific, Measureable - measurable, Achievable - achievable, Relevant - agreed upon, Time Based - with a time frame).
The merchandiser looks at records from previous visits, remembers the promises made to the client and about current tasks and promotional activities.
The merchandiser prepares all the necessary documents and tools: work permit, POS materials, scissors, tape, etc.
The merchandiser has a positive attitude towards every visit.
During your visit
2. Presentation
The merchandiser introduces himself to the client (seller) – Name, Company, Brands. (Clear, Concise, Professional).
The merchandiser remembers (writes down) the names of clients (sellers) and addresses them by name.
The merchandiser informs the client about the need to inspect the TT.
The merchandiser always obtains the client’s consent to his actions at the point of sale and enlists his support.
The merchandiser establishes a friendly atmosphere while continuing to focus on results. Always creative in effectively attracting attention, able to arouse and maintain interest. He is a professional and consultant in the field of beer trading for TT.
3. Inspection of the outlet and assessment of opportunities
The merchandiser carefully examines the TT from the outside (POS materials at the entrance) and inside (sales floor - all points of sale).
The merchandiser checks the display on the display and in the refrigerator, price tags and recommended prices, equipment (cleanliness, serviceability); carefully carries out the removal of balances to analyze sales in TT.
The merchandiser evaluates the activity of competitors.
The merchandiser is always looking for and implementing additional opportunities to improve representation in TT. Finds additional places of sale, considers not only the beer section. Analyzes the situation of other suppliers, draws conclusions about the capabilities of TT.
4. Adjusting goals
After examining the TT and identifying customer needs, the merchandiser, if necessary, adjusts the initial goals according to the SMART scheme and sets priorities.
The merchandiser mentally imagines the course of the presentation, the desired result and possible objections.
5. Merchandising
The merchandiser carries out activities in TT to promote a particular brand or product packaging, called “merchandising”.
The merchandiser is guided by standards (refrigerator, shelf, additional sales points, corporate block, " golden shelf", short lead times "forward", POS materials, etc.).
The Merchandiser encourages the Client to have the entire range of the Company in stock. Monitors and trains TT staff in displaying InBev products in accordance with merchandising standards. Supports the display of Company products at additional points of sale. Agrees with the Client to establish recommended prices for the Company’s products. Places POSM in those places where they have maximum impact on the consumer. Monitors the good condition of POSM and updates them in a timely manner.
After visiting
6. Administration and evaluation of visiting activities
The merchandiser fills out all standard reporting and planning forms directly in TT, and enters into the diary important information related to this visit (his promises and agreements reached).
The merchandiser plans the next visit to this TT based on the information received (according to SMART).
The merchandiser evaluates the visit based on the tasks assigned and the results obtained.
The merchandiser analyzes the visit:
a) if the tasks were not completed, determines the reasons for the failure and possible solutions, sets tasks for the next visit to this point; b) if the tasks can be completed, then the Merchandiser determines the skills that helped achieve this.
The merchandiser uses the positive experience of visiting this TT for other outlets and other visits.
The merchandiser objectively evaluates the effectiveness of his work; the main criterion is the result. Finds opportunities for development in any situation.
Raghav Haran, who has worked for large companies including Shutterstock and TrueVentures, wrote about how you can get the job you want even if you lack the required degrees and certifications. The editors of vc.ru have prepared a translation... 
Only every tenth employer is satisfied with the level of training provided higher education in Russia. Companies need to start training personnel themselves, ceasing to rely on the state and universities. You can’t just become a specialist in demand on the market, although... 
Today, the merchandiser profession is very common in all regions of our country. This is due to the increase in the number of large hypermarkets and supermarkets. Product suppliers in order to increase sales profits turn to the services of such specialists. What are their responsibilities and how is their work organized?
What is the job
The work activity of a merchandiser consists not only of displaying supermarket goods, but also of promoting product sales and increasing turnover.
Company employees in this position do not pack goods according to their own views. They should arrange the products in accordance with the ready-made plan, empty shelves of expired goods, monitor expiration dates, putting products with later dates forward.
Along with the display, the merchandiser checks the presentation, undamaged packaging, and monitors the order on the shelves. He can only control the placement of products if in retail outlets the working staff is engaged in their own display.
General provisions and functions
Merchandisers by their category are specialists. Persons with education, additional professional training in merchandising, relevant work experience, and a driver’s license with category B are appointed to this position.
Merchandisers are appointed and removed from this position according to by order of the general director.
They are required knowledge:
- instructions, orders, instructions, orders, normative and administrative documents regulating their activities;
- the fundamentals of the Civil Code of the Russian Federation, the law protecting consumer rights, as well as concerning advertising;
- marketing regulations and management principles;
- characteristics and methods of using merchandising tools;
- advertising images and methods of creating advertising work;
- the procedure for creating demand and increasing the incentive to sell products;
- principles of design and productive use of the trading platform;
- how to organize the trading process;
- ways to review the effective placement of products in retail premises;
- the proposed assortment group, along with the main qualitative and consumer characteristics;
- current prices for products;
- psychological and sociological principles;
- behavioral model of consumers at the point of sale;
- buyer personality types;
- factors affecting the purchase of products;
- etiquette in business communication;
- main methods for planning work activities;
- principles of the economic system;
- rules for the formation of accounting, reporting and other documents;
- the fundamentals of creating a production, labor and management process;
- provisions specified in Russian labor legislation;
- requirements for internal work procedures;
- regulatory documents on safe activities, labor protection, as well as sanitary and fire protection equipment.
The head of the merchandiser is the administrator of the retail space, that is supervisor.
Main functions of this official are:
- correction of the old cost of products according to new changes;
- monitoring of the competing party;
- the procedure for conducting conversations with sellers;
- determining the value of the trade margin.
The merchandiser fulfills his own duties through periodic visits to retail outlets, where he needs to provide products from a specific organization. In one day, he sometimes has to fill the shelves with goods for which he is responsible for four or five stores.
He must also check the display at each location at least once a week. Upon completion of the audit of all stores, the merchandiser is required to provide a detailed report indicating:
- the name of the product that is most in demand among consumers;
- what is the demand for the products of competing companies;
- price indicators of goods from other organizations.
Supervisor tasks
The supervisor must:
- optimize the activities of the staff;
- demand maximum performance of duties from all subordinate employees;
- eliminate losses caused by insufficient activity of managers of a trading company.
The difference between mobile and landline
In accordance with the methods of performing work functions, the instructions contained in the job description, where the merchandiser works, he can be mobile and stationary. The first category of these employees is not assigned to one store. They must consistently come to different retail outlets of the same chain and perform their main tasks.
The second type of merchandiser, on the contrary, is required to carry out permanent work in only one store. At the same time, he can move from one retail facility to another, but only on a regular basis.
Menchandisers can be universal, that is, combine the functions of the mobile and stationary categories. They work flexible hours, performing tasks related to two types of merchandising.
Features of the activity
A merchandiser working directly in one retail space is obliged to:
- Arrange the goods attached to it on store shelves . Of course, employees of a retail facility themselves are required to fill the shelves with products, but merchandisers ensure that the goods for which they are responsible have the most advantageous location on the shelves. To do this, they negotiate with the employees of the outlet and lay out the products themselves.
- Maintaining impeccable order, which is very difficult, because consumers, when making purchases, often confuse the places of different products. The merchandiser needs to check that the packages maintain an attractive image and their integrity.
- The most labor-intensive activity consists of analyzing demand, price indicators, promotions of competing companies and monitoring the remaining products in warehouses, arranging advertising texts, pictures, along with samples and leaflets.
- Generate unscheduled and current reporting. The first option requires an assessment of a specific store, a report, relative to competing companies and a lot of other information for marketers. Ongoing reports should be generated every day, week or month.
What's he doing in the supermarket?
Hypermarkets and supermarkets are very popular and promising retail facilities. Such trading platforms self-service very often there are vacancies for merchandisers.
This is not surprising, because only in the above trading service, with the help of the activities of merchandisers, if it is carried out efficiently, an important key guarantee is created in increasing trade volumes and increasing sales of certain products.
In the smallest retail areas, where self-service is not provided, for example, in kiosks, small shops, pavilions, squares, compared to large areas, a system for the arrangement of goods doesn't play a big role. This is due to the psychological impact on consumers, consisting of performing appropriate product placement techniques.
Suppliers usually try to arrange more expensive goods so that the buyer can immediately see them, in addition, they try to create the appearance of the presence of an assortment group. For this purpose, companies distributing products hire merchandisers, regardless of the costs for their services, explaining this as a profitable investment.
Working in an online store
Currently this vacancy is for online stores quite in demand, such advertisements occur very often. But employers in this case, when searching for merchandisers, mean that they require marketers.
Both of these specialties have common features related to strategic interests. Marketers analyze consumer demand, behavioral models of buyers, and methods of advertising.
When searching for merchandisers and considering certain options, applicants need, first of all, to become familiar with the employer’s methods of selling goods.
The rules for displaying goods at retail outlets and supermarkets are presented in the video.
How to write a resume
To be hired for the position of merchandiser, you must form summary. The very first section will consist of personal data, along with contact information; without this information, any resume will not make sense. Specialties such as merchandise manager or sales manager are ideal for this position. Relevant previous work experience as a salesperson, sales floor consultant, and sales representative.
But often applicants who do not have seniority and experience are allowed to take this job. Such applicants should note in their resume that they are ready to learn, strive to develop in the trading field and acquire new skills.
Professional and personal qualities
Professional skills that are also important when finding a job as a merchandiser include: next:
- work with a personal computer, as well as cash registers;
- product promotion;
- design and distribution of advertising media;
- tracking product balances in warehouses and timely deliveries;
- control over sales volumes, quick changes in the procedure when consumer demand decreases or increases;
- Foreign language skills.
All of the above skills should be noted when writing your resume.
Personal qualities for this profession are: stress resistance And communication skills. These character traits are the most important, so anyone who wants to get a job as a merchandiser should definitely mention them in their resume.
The rights of a merchandiser include:
- independent choice of methods and forms of activity with managers and workers of trade organizations;
- signing the relevant documents for which he is responsible;
- studying documentation on his rights and responsibilities, according to his profession, as well as how job responsibilities are assessed;
- personal request for necessary papers or at the request of management) related to solving work problems;
- demand that he be provided with organizational and technical conditions and draw up documents according to which he performs his official duties.
Each merchandiser must be responsible for:
- inappropriate fulfillment or failure to fulfill one’s own labor obligations, which are provided for by the job description, in accordance with Russian legislation;
- offenses committed while performing work tasks;
- caused material damage to the company.
What you should pay attention to when applying for a job
When choosing an employer, an applicant for the position of merchandiser should focus on larger organizations. That's where you can get a job with a work book and undergo qualified training.
Already popular and advertised products are ideal for this work. In order to facilitate work activities, you should choose products that are lighter in weight so as not to lift heavy boxes, as well as those with long shelf life or no shelf life at all.
Pros and cons of work
The positive aspects of working as a merchandiser are:
- attractive career ladder;
- possible increase in communication skills, emancipation and self-confidence;
- free movement around the city, thereby having the opportunity to carry out personal matters;
- motivation to receive large percentages from product sales.
The negative aspects of the profession in question include:
- disrespectful public opinion;
- possible pain in the lumbar region and upper limbs associated with regular movement of goods;
- various human factors.
Thus, working as a merchandiser is not exactly an easy job. However, the presence of a flexible schedule allows an employee to combine work and study. In addition, you do not need to constantly ask management to resolve personal issues.
From this video you can learn how to become a merchandiser.
Merchandiser and his responsibilities
Merchandiser is a relatively new concept in the Russian language, which literally means a person working with goods.Every year this position becomes more and more relevant. After all, the modern economy of any company is based on sales and ways to increase them. Therefore, a specific employee is needed, functional responsibilities which will be closely related to the products.
Main responsibilities of a merchandiser
To understand what it is all about merchandiser does, consider the situation in self-service stores. In small retail outlets with a single seller, there is no need for a product worker. But in supermarkets and hypermarkets, a person is needed who will constantly monitor specific display cases and counters where the products entrusted to him are located.
Basic merchandiser functions:
design and clear organization of display cases and counters;
replenishment of missing goods;
accounting for balances and ordering products for the future;
performing competitive analysis of identical product categories;
location of products in free access to consumers;
compiling purchase statistics and progress reports;
control of indicated prices;
interaction with sellers and supervisor.
Does not require special education, but provides a good opportunity for development in the field of trade. This increases the demand among applicants for filling this vacancy, albeit for temporary employment. However, minimum skills are required. A potential product handler must have a good knowledge of the product range, his rights and responsibilities on the sales floor.
Not so long ago, the concepts of “mobile” and “stationary” merchandiser appeared. In the first case, the employee serves several retail outlets. At the same time, he cyclically visits all the stores where his goods are located. Such an employee must be very active, often using personal transport, in order to provide timely service. A stationary merchandiser is tied to a specific point, usually a large shopping center.
Requirements for applicants for the position of merchandiser
To merchandiser fulfilled his duties efficientlyjob responsibilities, he must have certain skills and professional traits. First of all, the ability to self-organize is required. Since these employees work alone, there is no direct control over them. Therefore, for effective work merchandisers must be responsible for fulfilling their functions.
Main requirements for these employees:
basic knowledge of the product range;
neat appearance;
communication skills and stress resistance;
analytical thinking;
activity and readiness to work with a flexible schedule;
endurance for standing work;
PC knowledge at user level for reporting.
Strict adherence to yourjob responsibilities will allow the merchandiser carry out work quickly and efficiently and regularly increase the level of sales of accountable categories of goods, promote them in the consumer market.
How to become a merchandiser
Having figured it out, what does a merchandiser do, you can decide for yourself whether you are suitable for this position. Temporary work options are available for this vacancy. In this case, the employer, if necessary, hires a person at a time or at certain intervals. To obtain part-time employment, you should post your resume on a specialized temporary employment search site and submit responses to vacancies of interest!