The question of what to sell is key for a bakery. How and where to find an unusual recipe? What principles of assortment formation must be observed in the Russian context? What price should I set? More on all this below.

The success of a mini-bakery is largely determined by the variety, quality and exclusivity of its product range. The consumer is increasingly moving away from purchasing baked goods for simple satiation and wants to buy a tasty, healthy and original product. Right choice assortment based on proven product recipes is the basis of the entire business.

Bakery products have been the basis of the diet of almost all peoples of the world for thousands of years. During this time, humanity has accumulated many recipes based on the baking traditions of various peoples of the world. Each country has its own, favorite and most popular recipes for baked goods. However, new recipes, which Lately easily transferred from one national cuisine to another, they are in demand.

A mini-bakery in Russia needs to focus on an assortment that attracts attention with its unusual taste and appearance. The culture of purchasing traditional baked goods, which are usually prepared at home, is not widespread.

For the Russian consumer in our time, the most familiar product is ordinary rectangular bread or a loaf made from wheat or rye flour. However, we should not forget about the traditional bread cuisine of Russia - pancakes, bagels, pancakes, pies or pies. However, these are traditional dishes that are usually prepared at home; the culture of purchasing such ready-made bakery products, with the possible exception of kalachi, is not very widespread. Therefore, a mini-bakery needs to focus on a different, new assortment that attracts attention with its unusual taste and appearance.

The Russian consumer is more accustomed to European cuisine, so in the mass segment one should focus on its recipe. Moreover, small bakeries are much more in demand on the European market, which has recently assimilated and unified the recipes of various Asian countries. The ready-made selection of recipes is huge. Let's consider which European sources offer the most interesting and, at the same time, technologically advanced recipes. We will list a number of sites on English language
, because it is there that you can find unusual and interesting recipes for baked goods, with which you can create and occupy a free niche in the Russian market. Translation of these sites is currently not a problem. For example, you can use the service Yandex translate
, simply by selecting the “Site” tab on the main page of this service and copying the name of the desired site into a special window at the top. After which we will receive a fairly high-quality and understandable translation of all recipes.

• Pay attention not only to the originality, but also to the simplicity and manufacturability of the recipes. Simplyrecipes.com. First of all, we recommend you the site simplyrecipes.com, that is, “ Simple recipes for baking". This site will offer hundreds of fairly simple and original recipes
• , which can become the calling card of your mini-bakery. For example, imagine how creative and appealing your display would be with the name “Traditional New York Cheesecake,” “Spiced Whole Wheat Muffins,” or “Southern Cornbread.” Few people can resist trying such a new product. Pay attention to the simplicity of the recipes and their health benefits. Despite the beauty and unusualness of the products, the recipes are created from completely ordinary, inexpensive and easily available ingredients on the Russian market. On cookieandkate.com you can see a lot of recipes, including some quite unusual ones, as indicated by names like “Healthy Pumpkin Bread” and “Orange Poppy Seed Cake.”
• 101cookbooks.com. The next site you can visit for new recipes is 101cookbooks.com, which has a Lemon Butter Banana Bread recipe, as well as a number of other funky and easy recipes.
• Allrecipes.com Another good site that is interesting, in particular, unusual recipes croissants and original donuts.

You can easily find Russian sites with baking recipes that can easily be adapted for mass production of mini-bakeries in any search engine.

Several basic rules for creating a mini-bakery assortment

Here are a few more tips that will allow you to create the right assortment for your mini-bakery.

• In terms of price, the range should preferably be in the economy or medium segment. In practice, this means that the price of the product should be from 40 to 100 rubles. Be sure to display low-price products in the main display areas; this will attract visitors who will see inexpensive products and are more likely to get acquainted with the entire assortment.
• The best items sold at mini-bakery outlets are pastries and pies with savory fillings (meat, cheese, vegetables). Often, sales of these two categories account for about 80% of the total sales amount.
• The optimal assortment depends on the presence of closest competitors and on the regional preferences of buyers. Therefore, it is unlikely that you will be able to create the most profitable assortment the first time.
• From time to time, it is necessary to prepare and introduce new products to the market that will attract new customers. When removing slow-moving or low-margin products, you must promptly launch new ones for sale. The convenience of a mini-bakery business is that you can easily and inexpensively produce test batches of products and monitor the demand for them among customers. In this case, sellers should pay special attention to the mandatory offer of new products to regular customers and, if possible, obtaining a response from them. Gradually you form an optimal assortment that will show greatest number sales and profitability.

People have always known a lot about food. A bakery is the production of baked goods, pies, etc. There have always been bakeries and there always will be. This production can exist independently, maybe at some hyper or supermarket, mini bakeries can be at various cafes and grocery stores.

When opening a mini-bakery, the business plan must include all costs associated with the implementation of the project: investments in the purchase of equipment, current production costs and rental premises. Also, the bakery business plan must contain a marketing strategy for business development: without this, it will be difficult to establish stable sales of products.

The bakery business plan includes a financial and organizational plan, as well as advice on choosing marketing strategy business. The obvious advantage of food production is that bread is a product that will always be in demand, regardless of the political situation, fashion trends and income levels: you just need to find a niche for your company.

How to open a mini bakery from scratch?

A bread bakery, the business plan of which includes financial calculations, stages of project implementation and recommendations for choosing a marketing strategy, will allow you to open a mini-bakery from scratch without any extra effort, avoid all the pitfalls and receive a stable profit in the future.

Stage 1. Search for investment for the implementation of the bakery project

Significant costs for the purchase of equipment for a mini-bakery suggest the need to seek investment in the project. Attracting a bank loan will increase the payback period of the project due to the need to pay interest. Another option is to attract investment funds. In this case, you will have to give part of the profit from the project to the investor.

At the stage of searching for investments, you should pay attention to the possibility of purchasing a ready-made bakery business. This will allow you to avoid costs for the purchase, installation and commissioning of equipment, as well as the search for personnel involved in production. In addition, the operating mini-bakery has well-established ways of selling products, which means stable revenue.

Stage 2. Company registration

It is possible to register a company engaged in the production of bakery products on your own, or by turning to the services of a specialized legal company involved in registering companies. The latter option will be more expensive than registering yourself, but it will save time for more important matters related to organizing a business. If you do not want to fill out an application for company registration and stand in queues at the Federal Tax Service, then a reasonable step would be to entrust this work to specialists.

Another important point– choice of organizational and legal form for the bakery. The most common options are individual entrepreneur or limited liability company. In the first case, the business owner will be liable for the company’s obligations with all his property; in the second case, his financial liability will be limited to the contribution to the company’s authorized capital.

Stage 3. Registration of permits.

In order for food production to be possible, the products and production premises must comply with the standards of Rospotrebnadzor, the sanitary-epidemiological service and fire safety.
To start production, the following documents must be completed:

Sanitary and epidemiological conclusion for production;

Sanitary and epidemiological certificate for products;

Certificate of conformity;

Conclusions from the fire inspection.

The costs associated with obtaining permits are included in our registration costs.

Stage 4. Search for production premises

A bakery is a business whose premises must meet certain requirements. In accordance with legal requirements, a bakery cannot be located in the basement of a building or in the basement; all utilities must be present: hot and cold water supply, sewerage and ventilation. In addition, the requirements relate to the interior decoration of the room: the walls must be tiled and the ceiling whitewashed.

The business plan for a bakery store involves searching for premises in an accessible and “passable” location for customers. To organize a bakery, you will need a premises with an area of ​​at least 80 square meters; if, in addition to the bakery, you plan to sell products in a retail store, you will have to rent an additional 30-40 square meters.

Stage 5. Purchase and installation of equipment

A mini bakery is a business in which a lot depends on the quality of baking equipment. What do you need to open a bakery? The business plan presented here involves the purchase of only the most necessary equipment. A mini-bakery project cannot be implemented without a bread machine, a dough mixing device, a table for cutting and shaping dough, trolleys for finished products, and a flour sifter. A real business plan for a bakery involves the purchase of the most inexpensive domestically produced equipment. Foreign analogues are much more expensive, but have better performance characteristics.

As a rule, those companies that sell equipment for baking bakery products also offer customers installation of this equipment. For this reason, installation difficulties should not arise. When choosing an equipment supplier, you should pay attention to reviews from the company’s clients who have already purchased and ordered equipment installation, as well as the warranty provided by the supplier.

If you need to save on the purchase of equipment, you can refuse to buy a dough kneader and flour sifter, and buy flour and other ingredients instead ready dough. Partial-cycle production will allow you to save on the purchase of equipment and on wages for workers involved in production. The disadvantage is the impossibility of complete control of the technical process, and therefore the quality of the product produced.

Stage 6. Costs associated with hiring personnel

Workers employed in food production must have a health certificate. In addition, the quality of the product directly depends on the experience and qualifications of the bakers. Therefore, the logical solution would be to hire employees with experience. It is unreasonable to assume that an unskilled worker who declares at an interview that he bakes excellent bread in his home kitchen can handle the equipment of a mini-bakery.

Contacting a recruiting agency will greatly simplify the recruitment process. Yes, you will have to overpay for the agency’s services, but the owner will be confident in the qualifications and experience of his employees. As we know, time is money, if the future business owner has no experience in conducting interviews, if he is not eager to check the entries in the work book with the data presented in the applicant’s resume, the easiest way would be to entrust the search for employees to an agency, and spend the free time more rationally.

Based on the current staffing schedule, we will calculate tax deductions.

Cleaning woman
TOTAL PAYROLL
TOTAL TAXES

Bakery Marketing Plan

The specifics of the business require you to occupy a certain niche. No matter how hard the owner of a mini-bakery tries to optimize his costs, he will never be able to compete on the price of products with a bakery that produces hundreds of thousands of rolls per day. Therefore, when creating a mini-bakery, you need to pay attention to product quality. Without a marketing plan, a business is doomed to fail. Before implementing the project, the owner must answer the questions: how will the product interest the buyer? Why would he choose my baked goods over cheaper mass-produced or competitor products? Based on this, you should create a marketing strategy and begin to implement it.

Shop-bakery

If possible, part of the bakery premises should be converted into a retail store. The incomparable smell of fresh baked goods will attract visitors better than any other advertising. Relatively small costs for commercial equipment will quickly pay for themselves through retail sales. Another sales direction is the sale of products in small retail stores. As practice shows, at the initial stage it is useless to try to offer your products to large retail chains: an unknown bakery has little chance of placing its products on the shelves of large hypermarkets, so you should focus your efforts on working with small stores.

Specifics of manufactured products

Nowadays, no one can be surprised by simply delicious buns. The business plan for a mini bakery involves developing a marketing strategy taking into account the specifics of baked goods that will interest the buyer. The business owner should pay attention to popular and current bakery trends that are in demand.

Yeast-free bread is a current trend

Bakery products made without yeast are considered healthier. A mini bakery, the business plan of which includes the production of such bread, has a better chance of being successfully implemented compared to a project for the production of yeast products. On the other hand, yeast-free products require the use of a special technical process, as well as the appropriate qualifications of the workers involved in production.

National cuisine is an excellent option for a bakery store: business plan

Another “highlight” could be the use of national recipes for baking. Culinary preferences different nations the world suggests original, original and unique baking recipes: Armenian lavash, American flatbreads, Indian chapati - this list can be continued endlessly. National character bakery guarantees that it will have regular customers and therefore will have a serious competitive advantage.

Costs, profits and payback of the project.

For calculations, we assume that to organize a business we will register an individual entrepreneur, taxation is a simplified reporting system. Also in organizational expenses we will take into account the costs of certificates of conformity of manufactured products. The initial investment in the project will be:

Purchase of equipment
Working capital
Organizational expenses
Total expenses

To simplify, we believe that in our calculations we consider only the production and sale of products in small batches to grocery stores, cafes, restaurants, etc. Additional investments may be required as working capital to start a business. Total investment for equipment and registration activities from 500 thousand rubles.

The main costs associated with production in a bakery.

• Rent of premises – 64 thousand rubles (the area of ​​the required premises is 80 m2, rent 800 rubles/m2);
• Utility costs – 16 thousand rubles;
• Purchase of raw materials for production - depending on the volume of products produced;
• Staff salary - 90 thousand rubles (bakers - 4 people, cleaners - 1 person, accounting - outsourcing);
• Other expenses (disinfection, deratization, garbage removal, maintenance of equipment and cash account) - 10 thousand rubles.

Let's summarize the main costs in a table.

Fixed expenses
Wage
Payroll taxes
Rent
Depreciation
Accountant services
Variable expenses
Raw material cost
Communal expenses
Transport
Insurance individual entrepreneurs
Other variable expenses
Total costs

Bakery revenue.

To calculate revenue, you need to decide on the list of products. The profitability of bakeries producing buns and various gingerbreads is 30-40%, the profitability of bakeries producing bread and loaves is 10-20%. In our calculations we will consider the production of a French baguette.

A standard baguette is cylindrical in shape and weighs 250 grams. Ingredients: flour, water, rye and salt. For 1 kg. flour will require 0.62-0.65 liters of water (it is recommended to replace water with whey in whole or in part), the weight of the dough will be 1.62 kg. Salt and sugar are 1% of the volume, yeast is 2% of the volume.

The productivity and sales of our bakery is 15 kg/hour. The revenue of a bakery with existing equipment can increase by increasing the volume and range of products.

Revenue from the sale of baguettes
Total revenue

Based on costs and planned revenue, we will calculate net profit.

Enterprise revenue
Production cost
Gross profit
Loan interest
Profit before tax
Net profit
Net profit with cumulative total

The final calculation will be to determine the profitability and payback of the business.

Bread is the head of everything. And if it is also very tasty, then success for your business is guaranteed. Today we looked at how to open your own mini-bakery, how much it will cost and what needs to be done for this; we hope the material presented was useful from a practical point of view.

The success of any business is largely due to the presence of high demand for the goods sold. The production of bakery products is one of the most in demand throughout the country. In order for your own production to be profitable, you need to create mini-bakeries with calculations. It will allow you not only to estimate the amount of costs, but also to calculate the payback period, profitability and other important financial indicators.

Opening a mini-bakery franchise

If a person has never been in business, but wants to open his own bakery, he does not have to do it alone. Any area of ​​entrepreneurship has its own characteristics and difficulties. If you don’t want to spend your own time and money on this, then you can turn to more experienced bakery owners and buy a franchise from them. This format of cooperation has its own characteristics:

• the level of profitability will decrease due to the need to pay royalties and an initial contribution to the franchisor;
• a businessman receives a ready-made brand under which he can work, spending less money on advertising and promotion;
• availability of ready-made production technology (it does not have to be certified, and employees of the franchisor company will help implement it);
• risks are reduced;
• The franchisor accompanies its franchisees at all stages of cooperation.

Some franchises require connections with suppliers of industrial equipment and raw materials. This allows you to save some money. The franchisor can provide assistance in finding wholesale buyers or establishing retail trade.

The danger in opening a bakery franchise is largely related to the success and integrity of the franchisor. It is not easy for a beginner to find a worthy partner.

If we're talking about about opening a bakery, it is worth considering first of all the following popular Russian franchises:

	Tandoor bread	Dobropek	Pretzel
Franchise launch year	2014	2013	2016
Entrance fee	Absent	500,000 rubles	290,000 rubles
Royalty	15,000 rubles per month, starting from 4 months of work	5% of revenue received	10,000 rubles per month
Start-up capital	205,000 – 750,000 rubles	2,500,000 – 3,000,000 rubles	1,500,000 – 2,400,000 rubles
Possible areas of work	Retail and wholesale trade, delivery of finished products	Retail	Shop-bakery

These franchises have become very popular in Russia due to their well-functioning business model, high profitability, and the presence of a well-thought-out concept ready for implementation. But opening a bakery as a franchise has its drawbacks:

• lack of opportunity to develop one's own trademark;
• the presence of recipes and a range of products that cannot be changed;
• restricting the actions of the entrepreneur;
• additional costs (lump-sum fees for well-known franchises are especially noticeable; their cost can reach several million rubles).

For an entrepreneur, opening a mini-bakery as a franchise can be the first step in business. She will help him gain experience and study all the processes from the inside. After the franchise agreement expires, you can open your own bakery, but you will have to start from scratch.

Location

Choosing a location for a bakery is important if an entrepreneur plans to engage in retail trade. Then the premises should be located in the city center. If the volumes are not very large and there is little competition, then you can locate in a residential area among apartment buildings. This will save on rent and increase your final profit.

When opening a bakery for wholesale sales, everything will be even simpler - just find a suitable premises in an industrial area. You only need to take into account the environmental situation, the availability of convenient access roads, and distance from wholesale buyers (the closer they are, the more you can save on product delivery).

An entrepreneur can buy or rent production premises. Each of these options has its pros and cons:

If an entrepreneur plans to work and develop his bakery, he in any case needs to think about buying premises. This is an excellent option for investing with profit. If there is not enough capital, you must necessarily enter into a long-term lease agreement in order to protect yourself from moving to a new place in the near future.

Requirements for the premises of a mini-bakery

When choosing a room for work, you need to evaluate the required production capacity. To produce 300 kg of finished products per day, an area of ​​50 m2 will be required. Moreover, this should not be one room, but several:

• workshop for the production of dough/finished products;
• 2 warehouses for storage - one will contain raw materials, and the second will contain finished products; they cannot be stored together;
• bathroom with equipped sink and toilet;
• staff locker room;
• loading room;
• office.

What could be more pleasant in the morning than the aroma of freshly baked bread? What’s tastier than a gorgeous cake with a huge fluffy top of whipped cream? Yes, it's just a dream! But you can realize your dream and make money from it. To do this, you should open a mini-bakery and build a successful business.

Fresh bakery

Business plan

If you decide to take up such a noble cause as baking bread, then you should think about the upcoming costs. Let's draw up a business plan for a mini-bakery with calculations. Here are the costs ahead:

• purchase of equipment from 550 thousand rubles;
• bringing the premises in accordance with the requirements for food production from 75 thousand rubles;
• rent from 50 thousand rubles. per month;
• utilities from 80 thousand rubles. per month;
• salaries for employees from 280 thousand rubles. per month;
• advertising of products from 35 thousand rubles. per month;
• purchase of raw materials from 100 thousand rubles. per month.

Let me make a reservation right away that it is better to buy the premises rather than rent them. Otherwise, transfers are possible, which is not in the best possible way will affect your business.

The amount of initial investment in your future business will be 625 thousand rubles - this is subject to renting premises. The amount of monthly expenses will be at least 545 thousand rubles. Mini-bakery as a business, from personal experience

for those who have been and are doing this, it pays off noticeably in a year. The profitability of such a business is at least 30%, which is a good indicator.

The greatest profit can be made by producing confectionery or luxury products, for which you can make a large markup. Then the profitability can be 50%, and the payback period will be about 6 months.

Documentation

In addition, you will need:

• documents defining ownership;
• permission from the fire inspectorate;
• certificate of conformity;
• hygiene certificate.

Since this is the production of essential food products, it is very important to obtain all permits. Otherwise, when conducting inspections, you may face a significant fine and closure of the proceedings.

Room

Small bakery space

As mentioned above, it is still preferable to buy premises rather than rent. From the experience of those who run such a business, it becomes clear that any premises for food production must be brought in accordance with sanitary standards. This is quite expensive, and if you rent a room, then when you move to a new one, you will have to do it again. If your funds do not allow you to buy a premises, then the only acceptable solution may be long-term rent for at least 2-3 years.