Centuries pass, generations, customs change one after another, and only one thing in our life remains unchanged - the desire of women to stay as long as possible. And if in ancient times various potions and elixirs were used for these purposes, now they have been replaced.
What cosmetic firms do modern women trust? Forbes magazine decided to figure this out by ranking the most popular cosmetic brands.

1 Olay

Procter & Gamble has emerged as a leading leader in the beauty industry with its line of cosmetics under the brand name Olay. The products were so well liked by customers that for the second year in a row it has been the best-selling product in the world, bringing the company a profit of $11.8 million. For more than 60 years, Procter & Gamble has delighted consumers with a wide variety and excellent quality of its products. And although Olay brand products cannot be called cheap, they are 100% worth the investment.

2 Avon

The promising company Avon quickly burst into our lives about 10 years ago, immediately taking a leading position in the cosmetics market. No modern woman can resist her affordable prices, wide assortment, colorful catalogs and, of course, tempting promotions. Originating 125 years ago in America, this fifth largest cosmetics company in the world successfully sells its products in 140 countries. Her profit is estimated at 7.9 million dollars.

3

The honorable and world-famous French company L’Oreal has not lost its popularity for 100 years, being a leading player in the cosmetics and perfume industry. Its assortment includes more than 500 items, including perfumes, decorative cosmetics, hair care products and more. The firm's profit is $7.7 million.

4

The American cosmetics company Neutrogena was founded in 1930. When creating its products, the company takes into account the preferences and characteristics of men and women, implements the developments of many years of research, and relies on impressive experience. Due to its excellent quality, it is recommended by dermatologists from around the world and grateful customers buy it with pleasure. All this provided the company with a profit of 6.2 million dollars.

5 Nivea

The products of this German company were among the very first to enter the domestic market, among other foreign companies. And instantly gained immense popularity. In native Germany, Nivea products have been loved since the company was founded at the end of the 19th century. Since then, it has consistently generated an income of 5.6 million dollars annually.

6

The French company Lancome appeared on the arena of the global beauty industry in 1935. The name of the brand was based on the name of one of the French castles, which impressed Arman Ptizhan, the founder of the company, to the depths of his soul with its beauty. And roses, like those that grew around the castle, became the symbol of the company. Lancome has been owned by L'Oreal since 1964. The brand's profit is estimated at $5.7 million.

7 Dove

The history of Dove began in 1956 with the invention of a unique alkali-free soap, which was in great demand among people with sensitive skin. Since then, the brand has triumphantly marched around the world, pampering consumers with amazing products. The company's profit is estimated at $5 million.

8

This world famous brand was created by cosmetologist Estée Lauder in 1946. His success story began with four skin care products that instantly resonated with the fair sex. The founder believed that every woman can be beautiful, and by creating her cosmetics, she sought to contribute to this. The grandiose success of the brand shows that women appreciated this care. Today, the brand's profit reaches 3.7 million dollars, steadily increasing every year.

9 Biore

Among representatives of other nationalities, Japanese women have a particularly reverent attitude to cosmetics since ancient times. A vivid confirmation of this is the Japanese geisha with a sugary painted face. Now Japan produces a wide range of cosmetic products, focused on the needs of consumers from all over the world. And, I must say, they have achieved great success in this. Cosmetics firm Biore has $3.3 million in sales.

10

The top ten most popular cosmetic brands is closed by the Japanese company Shiseido. It is considered the fourth largest cosmetic company in the world and one of the oldest. The first step towards the emergence of the current giant began with the opening of the Fukuhara Shiseido Pharmacy in 1872. Throughout its history, the company has sought to make everyone beautiful, mentally rich and healthy. Today, its products bring in $2.9 million a year.

Every girl and woman wants to look attractive and young. Of course, cosmetics help her with this. Women have always loved to try any options, ranging from the old recipes of our ancestors, and ending with the latest innovative developments in cosmetology. Cosmetics, as a rule, are selected individually. After all, it should fit in all respects. And all because the skin of women is different and different problems arise with it.

Questions about cosmetics 2017

Girls very often always ask why luxury class cosmetics are much more expensive than regular ones? How good or natural is it? On large shelves cosmetics you can easily understand which one is elite, because the prices for it will be twice as expensive as the price of ordinary cosmetics.

The world-famous brand name also gives elitism to cosmetics. If brand manufacturers produce their own products for each type of skin, then this should be called a quality sign of luxury products. You can take two different creams as an example, one of which costs 300 rubles, and the second 1000 rubles. If you pay attention to the purpose and components, then the first cream is no different from the second, except for the price. Only here there is one peculiarity - almost all firms order raw materials from the same suppliers, only the processing technology is already being developed individually.

Biotechnologies in our time are very popular, because they create favorable conditions for the development of beneficial microorganisms. And this, in turn, affects the price of products. Most brands conduct tests on cellular structures, and not on animals, because they protect environment. Some girls also prefer natural cosmetics. After all, it does not contain products of wondrous origin, and there are no synthetic additives. But finding real natural cosmetics today is quite difficult. These products are sold in pharmacies or natural food stores.

Loreal

This brand opens the rating of high-quality cosmetics. This French and prestigious brand must be called the most developed in our time. L'Oreal produces not only cosmetics, but also perfumes, as well as hair and face care products.

Olay

This cosmetic is a wonderful skin care. This brand is well known for its anti-aging, night and moisturizing creams. The main products of the company should be called scrubs, cleansers, sunscreen lotions, decorative cosmetics, perfumes.

MAC

This abbreviation should be deciphered as the art of makeup. The brand has already established itself for a long time. Its headquarters is located in New York. The brand has many stores around the world. The best products are nail polish, eye shadow, blush, mascara, lip gloss and lipsticks.

Clinique

Quite a popular company that manufactures cosmetic products for skin care. The products of this company have always been in demand, and it is also recommended by all dermatologists.

Lancome

Another popular brand of cosmetics that came to us from France. He also offers girls a lot of skin care products, as well as decorative cosmetics and perfumes. Lankom should be called one of the best manufacturers of decorative cosmetics. You can also find quality body care products and face masks here.

Dove

The brand produces hair and skin care products, it is also popular. Customers can easily purchase top-notch color cosmetics, moisturizers, cleansers and more at an affordable price. Hair conditioners and shampoos have long been loved not only by the female half, but also by the male.

Maybelline

Such a company is called one of the leading in the world. Today, she sells in more than 120 countries and is highly regarded. This brand from America has excelled in the manufacture of products such as: eyeshadow, lipstick, nail polish, foundation creams, eyeliner and more.

Liberty

Concerning Russian cosmetics, then here the rating of goods is headed by this particular brand. But among the world ranking Svoboda takes only 8th place.

Faberlic

The company has been on the market for a long time and firmly occupies its place. She also collaborates with makeup artists and designers around the world. Scientists help make oxygen cosmetics to make your skin shine like never before. In such products, you can recommend shower gel and hand cream.

Vivienne Sabo

Our rating of global cosmetics brands is completed by this company, from which an atmosphere of romance emanates not only in design, but also in the history of the company's creation and the shades of the products themselves. In every little thing, the girls will find a little bit of Paris.